Anthony Wood / Roku Blog:Roku says it now has 51.2M active user accounts, up by about 14M in 2020, and users streamed 58.7B hours in 2020Today, we shared a significant milestone for Roku and the industry. We announced preliminary estimated data for the fourth quarter ending Dec. 31, 2020, of 51.2 million active accounts
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Roku celebrates 50+ million active accounts and 58.7 billion streaming hrs in 2020
Picture of AnthonyAnthony – January 6, 2021
Today, we shared a significant turning point for Roku as well as the sector. We introduced initial approximated data for the 4th quarter ending Dec. 31, 2020, of 51.2 million energetic accounts– up by approximately 14 million accounts in 2020. In addition, customers streamed an estimated 17 billion hours in the fourth quarter for a total of 58.7 billion hours in 2020, a rise of 55% year over year for the quarter as well as the complete year.
We’ve constantly believed that all television would certainly be streamed, as well as today we’re one step better to that objective. Virtually one third of U.S. families have actually cut typical pay television, according to Roku’s 2020 cord cutting study. Furthermore, eMarketer forecasts that by the end of 2024, less than fifty percent of U.S. households will subscribe to a standard pay TV solution.
Roku was founded in 2002 with the goal of making TV better for everyone. Today, we are proud to be America’s No. 1 TV streaming platform, by hours streamed according to Kantar. Roku is loaded with clever as well as devoted people who work daily to create the future of TV, with a concentrate on innovation and producing the very best feasible experience for our audiences. We commemorate this turning point with every one of you.
As we take a glance back at 2020, in the infographic below we share some additional insights from the year (and what a year it has actually been!).
And also to commemorate this landmark, we’re giving away 50 Roku Ultras! Simply see our 50+ Million drawing web page to get in for your opportunity to win.
Thanks to all of our workers, customers, and also companions, who like us, love TV.