In 2024, about 90% of the world uses a smartphone. For repair professionals, this is great news as it clearly indicates a large market of potential clients.
The tricky part, however, is getting these customers to come to you.
To market a smartphone repair service, you need a solid mix of the right tools, techniques, and strategies. But you’ll also require patience, consistency, and a basic understanding of modern digital marketing.
Wondering where to begin? In this blog, we’ll outline five tips for promoting your repair services and earning more customers.
- Understand the Demand
A recent study found that 78 million Americans damaged their phones in 2023, costing approximately $149 billion in repairs. What types of fixes did most of them require? Well, the biggest culprits were:
- Screen replacements
- Battery replacements
- Software issues
- Water damage
Now, a lot of this information may not be new to you. But, as you set out on your marketing journey, it’s definitely worth keeping these factors in mind as they can shape your future promotional content.
In fact, the more you learn about pain points, current industry trends, and phone utilization patterns, the less you leave to guesswork. The result? Content that’s more valuable, engaging, and relevant.
- Run Paid Ads on Social Media
Social media is an excellent place to promote your phone repair services. Unfortunately, it’s also an extremely competitive space where visibility can be a challenge.
With that said, if you know what you’re doing, paid ads are a cost-effective solution for bypassing this problem. Facebook and Instagram ads, for instance, can be targeted to very specific groups and demographics, boating very high returns on investment.
To make the most of sponsored content, ensure all your posts are visually appealing, offer value, contain essential information, and encourage customers to click.
Then, once the campaign is live, monitor its progress by tracking crucial metrics like click-through rates, conversions, costs-per-conversion, and more.
This analysis enables you to experiment with various styles, formats, and platforms so you make the most of your promotional material.
- Optimize Your Google Listings Page
As a local business owner, you’re probably aware of the benefits of online directories like Google Business and Yelp. These platforms are visited by millions looking for a wide range of services, including phone repairs.
How do you make sure they find you? Here are some effective strategies:
- Update essential information regularly, including working hours, contact details, location specifics, and more.
- Maintain consistency across all listings pages.
- Include a good mix of local keywords in descriptions such as “mobile phone repair near me,” or “best screen replacement in XX (location).”
- Include several high-quality pictures to illustrate your professionalism.
- Integrate Google Maps to offer customers more precise location mapping.
- Highlight reviews or testimonials to establish credibility.
If you haven’t already created a Google Business listing, check out the search engine’s guide here.
- Craft Better Loyalty Programs
Sometimes, all you need to attract more customers is an irresistible deal.
In fact, considering how much Americans spend on maintaining smartphones, customers are very likely to be enticed by any kind of discount or offer.
A loyalty program is a solid way to reward repeat customers as well as encourage word-of-mouth referrals. But offers can also be crafted to target new customers such as discounts for first-time repairs, or limited-period sales for upgrades. Some incentives can even be tailored to start small and escalate every time a customer returns.
These rewards don’t have to be exceptionally generous. They just need to be appealing enough to convince an existing customer to continue coming to you while encouraging new customers to try your services.
Consider this detailed guide for more information on how to make a loyalty program.
Meanwhile, don’t forget to promote your offers across your social media profiles, website, and listings pages. You could also consider using posters for more localized publicity. If you’re struggling with the actual design, here’s some inspiration from over 3,000 repair poster templates.
- Highlight Reviews and Testimonials
It may surprise you to learn that the most crucial factor a client will consider before opting for your service isn’t cost but your reputation. In fact, a 2023 survey found that most Gen-Z customers are willing to pay more for services they trust.
So, how do you build credibility in the eyes of your audience? Over the years, the easiest and most cost-effective option has been to simply get your customers to do it for you.
Social proof in the form of reviews can earn you more conversions, visibility, and, crucially, a reputation for quality work. These testimonials should be proudly shared across social media platforms, your website, and even on your Google listings page.
If you don’t have any reviews to share, it’s time to reach out to customers and request them. Some businesses also incentivize customers to leave testimonials by offering special deals. You can do this too, just ensure that you don’t influence the content of the reviews as that will have the opposite effect on your credibility.